We set it up.
Your branded referral page, reward and dashboard, configured for your business.
UpFounders Referral Engine
More booked jobs from customers you already have.
We build and launch a referral program for your home service business: your page, your rewards, and a done-for-you campaign to your past customers. You do the work you're great at. We get your customers talking.
Already a customer? Log inThe problem
Your best customers would refer you. Nobody asks them.
You've earned the trust: great reviews, repeat customers, people who call you "my plumber." But referrals happen by accident, get lost in texts, and rewards never get tracked. So the cheapest, best leads you'll ever get just don't show up.
Done for you
How it works
We launch it.
We write and send the campaign to your past customers, plus cards for your techs and an automatic text after every job.
You get referrals.
Every referred lead lands in one place. Rewards are paid only when the job is done.
Why it works
Built-in trust
Referred customers already trust you before they call, so they close faster and haggle less.
Zero wasted spend
You only pay rewards on completed jobs. No ads, no shared leads.
Nothing to manage
We handle the launch and send you a one-page report every month.
Who it's for
Built for local service businesses
Plumbers, HVAC, electricians, roofers, landscapers, cleaners and other local service businesses with at least a few hundred past customers.
Referral command center
One place for referred leads, referrers, and rewards.
Referral pipeline
42
active intros
Reward liability
$1,280
tracked clearly
Avg follow-up
3.4h
from submission
Neighbor referral campaign
/r/neighbors
| Referral | Source | Need | Status | Reward |
|---|---|---|---|---|
| Avery Stone | Mina P. | Water heater replacement | Contacted | $150 pending |
| Jordan Lee | Nora K. | Drain cleaning | New | $50 eligible |
| Sam Rivera | Mina P. | Sewer line inspection | Won | $200 ready |
| Taylor Kim | Chris N. | Leak repair | Rewarded | $75 paid |
8 follow-ups queued
3 rewards ready
91% captured cleanly
Simple pricing
One complete referral engine, launched for you.
We build the program, launch it to your past customers, and keep the important pieces running. No software to figure out on your own.
UpFounders Referral Engine
$1,500 setup + $197/month
Everything you need to get your customers referring—and keep the program organized after launch.
- Branded referral page and dashboard, configured for you
- Launch campaign written and sent to your past customers
- QR leave-behind cards for your techs
- Automatic referral text after every job
- Nextdoor and Facebook launch posts
- Monthly one-page referral report
Custom performance-based options are available for qualified businesses. We'll discuss the right fit on your call.
5 referred leads in 90 days, or your setup fee back.
Give us your customer list and let us run the launch. If 5 referred leads haven't come in within 90 days, we refund your setup.
Founding clients: We're working with one business per trade per service area. Founding clients get a reduced setup fee in exchange for sharing their results.
FAQ
Questions before you book.
Do I need to do anything?
Send us your customer list and approve the campaign. That's it.
What if people game the rewards?
Rewards only pay out on completed, paid jobs.
Does it work with my software?
We work with customer exports from your existing software and spreadsheets.
Is texting my customers allowed?
Yes, to your own past customers, with an opt-out in every message. We handle compliant sending.